Royal Enfield Factory Visit – Chennai

See where Bullets are still made the old fashioned way! Royal Enfield is amongst the world’s oldest motorcycle manufacturers still in business. The Bullet is also the longest running motorcycle  model in constant production! First built in Great Britain, Bullets have  been made in India since 1955. Royal Enfield now conducts factory  tours for all enthusiasts, seeking to soak in the ambience of the factory that still manufactures the Classic Bullet along with newer models. Factory visit will be open on 2nd and 4th Saturdays only, with effect from 1st March. The visit starts at 10:30 am and each visit will cost Rs.600 per person, which is payable at the factory during the time of visit. All visits will be based on prior appointment.

The Beginning – Royal Enfield India was set up in 1955 when it started receiving 350cc bikes in kits from the UK and assembling them in Chennai, India. But, eventually the entire bike was manufactured in India and a couple of years later the Company started manufacturing the 500cc Bullet.By its sheer power, unmatched stability, superior riding comfort and rugged good looks, the Bullet dominated and continues to dominate the Indian roads. It is the dream choice of every motorcyclist in India with even the Indian Army and Police endorsing the Bike.

Infrastructure and Technology– To manufacture quality bikes that are well known worldwide for their reliability and toughness state-of-the-art infrastructure is required, and that is just what Royal Enfield has done at their Chennai manufacturing facility. An active in-house Research & Development wing is constantly at work to meet changing customer preferences and the challenges of Indian and International environment standards. When introducing a new product, this team undertakes all related planning which includes a rigorous customer contact program, design, concurrent engineering and testing processes. The bike Design team at Royal Enfield is well equipped with high-end CAD/CAM workstations and the latest modeling software. Top-notch designers work continuously to come up with innovative bikes designs to meet the markets expectations. Royal Enfield was also amongst the first Indian companies to introduce Enterprise Resource Planning (ERP) systems to manage its operations. It also has an online supply chain management system in operation.

Marketing Network – You can feel the pulse of your customers, only if you get close to them. This thought process has driven Royal Enfield to set up has a wide network of 13 marketing offices, 223 dealers in all major cities and towns, 25 spare parts distributors and stockists and 150 Authorized Service Centers. The Company also exports motorcycles to over 30 countries like the USA, Japan, Bahrain, UK, Germany and many European countries through 5 international offices, 25 importers and over 200 dealers across the globe.

Royal Enfield a vibrant and responsive company. To its customers in India and elsewhere in the world, Royal Enfield means more than just motorcycles, it’s a sense of belonging to an exclusive community with unfading passion, emotion and interest.The Company, is all set to augment its leadership position, be it in the power and leisure bike segment in India or the classic bike segment elsewhere in the world, by introducing distinctively styled and higher-powered motorcycles, strengthening existing communities around its products, expanding its network, and delivering a unique motorcycling experience.